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GOOD TO KNOW BANKING TRANSFORMED
the client     A major US bank  
 
the requirement     Transform a major US bank from a product-centric business to a client-centric business, with a focus on incremental results.  
 
   
  • During the period leading up to 2002, a major US bank faced a number of significant business challenges:
      Stagnant revenue and net income between 1996 and 2001
      Low expected revenue growth relative to peers
      Depressed stock price
      Loss of market share
      High cost of operations as compared to peers
  • The bank needed to find a partner who could help them define and implement a client-centric business model across the entire enterprise (consumer, high net worth, and commercial)
  • They also needed a partner who understood that this transformation was a fundamental shift in the way the current business units operated
     
     
    the CGI advantage  
  • CGI was chosen based on the strength of its vision, methodology, and proven track record in large scale, client-centric transformations
  • CGI demonstrated that they could provide the leadership and subject matter expertise necessary for long-term program support
     
    the process  
  • CGI created the target state definition, developed a 3 year road map, developed the business case and technical architecture, and successfully led the program through to fruition
    This included:
      The development of target state business models for the enterprise, as well as for each of the lines of business (LOBs)
      Program management leveraging CGI’s ABP (Achieving Breakthrough Performance) methodology to effectively guide the bank through each stage of the program lifecycle
      Leadership of a rationalization effort which involved assessing existing infrastructure relative to business objectives and mapping future solutions and the retirement of obsolete systems
     
    the results   This major U.S. bank successfully achieved its targeted business benefits as defined in the road map phase of the engagement, specifically achieving the following results:

  • The enterprise cumulative benefits achieved in the first two years of the program were 25% above the cross - line of business road map revenue target
  • Customer acquisition and cross-sell was enhanced through a streamlined, customer-centred onboarding process
  • Customer attrition was reduced by 30% for the most valued clients
  • 90% lift over control groups was achieved through enhanced analytics
  • After being engaged with the bank for 24 months, CGI received recognition for its contribution and the critical role it played in moving the bank towards becoming a client-centric organization, while helping them to achieve their financial goals.
     
     
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