Guillaume Brincin

Guillaume Brincin

Director consulting expert

In the rapidly evolving landscape of modern business, artificial intelligence (AI) is not just a technological trend but a transformative force reshaping organizational cultures and operational paradigms. Contrary to popular belief, AI is not a recent technology. It has been developing for nearly two decades, with machine learning and deep learning paving the way. However, a pivotal moment occurred in November 2022 when AI became truly accessible to the masses. Today, we dive deep into the concept of Hyper-Agility, exploring how AI catalyzes unprecedented organizational adaptability, value creation, and innovation.

The emergence of hyper-agility

Hyper-Agility represents the natural evolution of traditional agile methodologies. Developed in the early 2020s, it's not a framework but a dynamic concept focused on:

  • Extreme adaptability
  • Decentralized governance with complete team autonomy in decision-making
  • A culture of continuous experimentation and creativity

Several global companies are pioneering this approach:

  • Haier: Featuring autonomous micro-enterprise units with rapid market adaptation capabilities.
  • Spotify: Utilizing innovative team structures like Squads, Tribes, Chapters, and Guilds to ensure continuous flexibility and innovation.
  • Amazon: Maintaining a startup-like culture with constant customer-centric experimentation and rapid decision-making.

AI as a catalyst for hyper-agility

Artificial intelligence is radically transforming the agile approach by developing hyper agility that propels organizations towards unprecedented efficiency.

First, AI tools significantly optimize daily tasks by automating repetitive processes, detecting anomalies early, and suggesting continuous improvements, allowing teams to focus on creating substantial value. These tools, such as code assistants or automated testing systems, accelerate development cycles while maintaining superior quality.

AI models, which are inherently evolving and adaptive, adjust in real-time to changing contexts and new market requirements, continuously learning from data to refine their performance and predictions. This dynamic adaptation capability enables a faster and more accurate response to changing customer needs.

Finally, AI catalyzes the emergence of new procedures and processes through continuous experimentation, enabling teams to rapidly test different approaches, analyze their results, and iterate efficiently. This AI-guided experimentation leads to the identification of innovative methodologies and constant optimization of workflows, thus reinforcing the culture of continuous improvement within agile organizations.

New tools, new challenges

The adoption of artificial intelligence does not happen without raising new challenges and issues that organizations must learn to address. Beyond the technical and operational aspects, AI imposes profound changes in the way we work, make decisions, and manage teams.

Uncertainty is deeply embedded in the very nature of artificial intelligence, constituting a fundamental aspect that must be fully acknowledged. First and foremost, AI systems rely on often imperfect or incomplete input data, reflecting the imperfections of the real world: missing data, input errors, or outdated information that can compromise the reliability of analyses. AI models also have inherent limitations, particularly in their ability to generalize from specific examples or handle unprecedented situations not represented in their training data. Biases inherent in algorithms represent another major source of uncertainty, whether stemming from training data, design choices, or societal prejudices unconsciously integrated into their development. Variability in results manifests even under apparently identical conditions, sometimes producing different responses for the same input. Finally, performance drift over time, known as "concept drift," occurs when models gradually lose accuracy in the face of evolving real-world conditions, requiring constant updates and readjustments.

In the realm of artificial intelligence, time emerges as a critical dimension that profoundly shapes organizational strategies. The rapid evolution of AI techniques creates constant pressure on companies, forcing them to maintain permanent technological watch and adapt their approaches in real-time. This increased temporality manifests in all aspects of AI development and deployment, demanding unprecedented agility in decision-making and project execution. Investments must be planned with both short and medium-term vision while remaining flexible enough to adapt to emerging innovations, whether in cloud infrastructure, specialized hardware, or new platforms. Training tools are constantly evolving, requiring continuous skill updates through adaptive learning platforms and agile training programs. The tools used in AI development and deployment are rapidly transforming, compelling teams to master new frameworks and work environments. Knowledge of AI models itself becomes a perpetual challenge, with the regular emergence of new architectures and approaches that redefine the possibilities and best practices in the field.

When artificial intelligence fails to meet expectations, a cascade of psychological and operational effects can trigger within organizations. Weariness and frustration gradually set in among users faced with disappointing or inconsistent results, eroding their confidence in the technology. This disillusionment can manifest as growing resistance to using AI tools, even in situations where they could prove beneficial. The resulting abandonment inevitably leads to a significant loss of performance, as teams revert to traditional methods that are often slower and less efficient, thus sacrificing the potential benefits of automation and advanced analysis. More insidiously, some organizations adopt a compromising attitude, accepting mediocre results as the new norm. This acceptance of mediocrity becomes particularly dangerous as it normalizes lower standards, diminishes the ambition for excellence, and can create a downward spiral where reduced expectations justify decreased investments in system improvements, thus perpetuating a cycle of underperformance.

Contrary to popular perception, the advent of artificial intelligence marks the emergence of an era where human expertise becomes more crucial than ever. Each professional becomes responsible for the judicious use of AI within their domain of expertise, requiring a deep understanding not only of their field but also of the capabilities and limitations of the AI tools they employ. It is fundamental to understand that AI is not magic, don’t become the next “Harry Prompter”: it cannot miraculously solve all problems without expert guidance and contextual understanding that only humans can provide. The effective management of AI limitations relies on trained, aware, and expert teams who know how to identify appropriate use cases, correctly interpret results, and intervene when necessary. These experts must not only master their professional domain but also develop a nuanced understanding of AI technologies, their potential biases, and best practices for their deployment. This dual expertise - both professional and technological - becomes the key to transforming AI from a mere tool into a genuine lever for value creation.

Accelerate hyper-agility through AI

The adoption of artificial intelligence in organizations is naturally accelerating, thanks to the existing foundations of agility already in place. The evolution of existing agile teams is happening organically, as their practices of collaboration, rapid iteration, and continuous improvement align perfectly with the demands of AI development and deployment. These teams, accustomed to adapting and continuously learning, are gradually integrating AI skills into their existing toolkit. AI tools fit naturally into their workflow, especially when working with well-managed data from established agile processes. This smooth integration leads to quick successes, creating a "snowball effect" within the organization: the positive outcomes achieved by one team inspire and encourage other departments to adopt similar approaches. This phenomenon of organic spread intensifies as teams share their experiences, best practices, and learnings, creating a self-sustaining adoption movement that gradually transforms the entire organization.

The advent of artificial intelligence condemns organizations to adopt an agile culture to meet the challenges it brings. First, the implementation of personalized training programs and employee retraining becomes essential to enable them to acquire the necessary skills for using and developing AI technologies. These training programs must favor learning through practice, giving teams the opportunity to experiment concretely with the tools and methods. In this way, employees develop deep expertise capable of adapting to the changes and new possibilities offered by AI. Moreover, the encouragement of experimentation is crucial: the creation of dedicated spaces where failures are seen as learning opportunities rather than failures allows the exploration of new solutions without fear. This culture of continuous innovation, questioning, and iterative improvement becomes the fertile ground for extracting the best from AI. By fully embracing these agile principles, organizations endow themselves with an organizational agility that makes them more resilient, more competitive, and better prepared to seize the opportunities offered by the rapid evolution of AI.

Artificial intelligence demands a transformative leadership style that inspires and guides organizations through the profound changes it brings about. First, leaders must embody this change, by adopting the new practices themselves and conveying their enthusiasm to their teams. They must encourage innovation and calculated risk-taking, creating an environment conducive to experimentation and exploration of the possibilities offered by AI. At the same time, leaders must reduce the fears and concerns of employees in the face of these technological transformations, by communicating transparently about the benefits, challenges, and implications of AI. Most importantly, there must be a shared and clear vision of what AI is and how it can enrich the work of everyone. This shared vision helps overcome resistance and unify the entire organization around ambitious objectives. In this way, transformative leaders become true catalysts of change, inspiring their teams to embrace AI and make it thrive within the corporate culture.

The most crucial element in this technological transformation is developing a clear, collective understanding of AI. By fostering a common vision and collaborative approach, organizations can harness AI's potential to drive unprecedented agility, innovation, and value creation. The way to hyper-agility belongs to those who can adapt, learn, and embrace technological evolution with open minds and strategic thinking.

About this author

Guillaume Brincin

Guillaume Brincin

Director consulting expert

Guillaume Brincin, director consulting expert in artificial intelligence and immersive technologies, has been a speaker and innovation specialist for over 15 years. Co-leader of the innovation and immersive systems community practice, he also hosts weekly workshops to allow CGI partners to experiment with the latest ...