With 20 years of experience in the utilities sector, João Ribeiro has built a solid career in business consulting, contributing to large-scale projects in both energy distribution and energy retail. Throughout his career, he has been involved in the implementation of innovative systems that have optimized operational efficiency and grid management, while also leading strategic initiatives that have driven the digital transformation of the sector. With deep market expertise and a strong focus on innovation, he has helped numerous companies navigate regulatory challenges, improve processes, and enhance competitiveness in an ever-evolving industry.