Over the past 12 months, there has been an unprecedented shift in customer behavior with COVID-19 driving many companies to rethink their customer engagements and act fast to offer differentiated experiences via digital channels.
Never has it been more important to have a robust data management strategy that enables a 360 view of the customer. The most successful companies in the current environment are harnessing the value of their data by proactively monitoring changes in customer behaviors & experiences and making targeted investments to address them.
Join this webinar co-hosted by CGI & Informatica to hear firsthand how Maersk is offering a completely differentiated customer experience by putting data at the heart of their digital-transformation journey.
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| Timing | Description | Who |
| 09.00 | Welcome by moderator | Computer World moderator |
| 09.05 | Delivering enduring customer engagement: Why now is the time to invest in data, technology, and systems to anticipate and predict customer sentiment | Allan Cervin, MBA - Director Financial Services & Data Analytics, CGI |
| 09.20 | The massive rise in digitization has led to an explosion in dynamic data. Informatica’s Customer 360 SaaS helps businesses across the globe every day to harness this data to offer intelligent customer experiences. Hear firsthand what is driving Informatica’s vision and innovation in this space. | Greg Hanson - Vice President EMEA & LATAM Sales Specialists, Informatica |
| 09.40 | How Maersk is offering a differentiated customer experience using data as the cornerstone for their digital transformation journey | Hari Prasad Sharma - Product Owner - Customer Master Data, Data Management, Maersk HQ |
| 10.00 | Experience how Informatica’s end-to-end Customer 360 SaaS solution revolutionizes how customer data is managed and used to gain a deeper understanding of the customer. | Barry Wildhagen – EMEA MDM Product Specialist, Informatica |
| 10.20 | Bringing enduring customer engagement to life – a fireside chat with CGI, Maersk and Informatica | Computer World Moderator, CGI, Informatica, Maersk |
| 10.30 | Round up by moderator | Computer World Moderator |
| 10.35 | Thank you for today |
WEBINAR INFO
Date: Friday, 23rd, April 2021
Time: 09:00 - 10:35
Location: Online webinar - prior to the event you will receive an e-mail link allowing you access to the webinar
