Driving efficiencies and digital operations are top-of-mind

We met with 88 communications and media executives to understand their top priorities and the strategic choices they are making. This year, executives are focused on optimising costs to fuel growth and their ongoing digital transformation. Key priorities include:

  • Simplification of business processes and IT systems
  • Automation and AI, including GenAI, to drive efficiencies
  • Focused investments and strategic partnerships
professionals hand shake

Cloud, data, and AI are core pillars to enable “doing more with less.”

+23pp
plan to migrate 21-80% of their application portfolio to the cloud in 2 years, advancing digital transformation
+15pp
are moving towards a more holistic data strategy, connecting the value chain and partners
60%
are exploring GenAI for faster development, process efficiency, and smarter customer engagement

Managed services and strategic alignment can increase efficiency and outcomes

 

  • Shift towards selective managed services
    36% of executives indicate plans for selective and strategic use of managed services over the next 3 years (+8pp vs. 2023), as IT talent shortages persist.
  • Opportunity for business-IT alignment
    Most executives cite remaining alignment gaps to close between IT and business operations, leading to a more unified business strategy.

 

Professional checking the stats

What digital leaders do to accelerate results

41% of executives say their organisations are generating expected results from their digitisation strategies. These digital leaders share common attributes that enable them to accelerate outcomes compared to others. For example, in communications and media, digital leaders:

Gear icon

Overcome legacy challenges more effectively to implement digital strategies

+13pp

vs. others*

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Have business models that are highly impacted by digitisation

+11pp

vs. others*

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Have highly agile business models to address digitisation

1.4X

vs. others*

* Those building and launching their digitisation strategies

Recommendations for Communications & Media executives:

1

Drive a lean company that is cost optimised with AI-driven automation to compete today.

2

Go farther together with strategic partnerships in a collaborative-competitive ecosystem.

3

Build security into everything, as effective cybersecurity is now table stakes.

4

Align C-suite with lines of business, operations and IT to accelerate outcomes.

5

Free up experts to create B2B solutions with partners and monetise 5G.
Journalist with mike

 

 

At CGI, we help communications and media organisations advance their digital transformation and optimise operations to improve innovation. Learn more about:

 

  Cloud & IT modernisation   Artificial intelligence   Cyber security  Digital Transformation

 

 

Client stories and thought-leadership