Traditionally, the service station business model has not been impacted by the trends that have influenced the wider retail industry in the last 10 years, including the move to online and changing customer behaviours. However, with the impact of the pandemic, introduction of alternate fuels and new competition entering the market, fuel retailers need to adapt in order to survive in this ever changing climate.
Our fuel retail customer journey of the future looks at customer experience and the changing role of the service station.
