Overall, the long-term trajectories of retail, consumer goods and wholesale organizations are significantly impacted by digital technology acceleration, which creates pressure to transition from multichannel to omnichannel sales. Data is central to this transformation, as it can provide a better understanding of customers, help optimize operations and deliver consistent offerings and experiences across channels. However, workforce shortages and physical supply chain disruptions are viewed as top constraints to achieving these types of business priorities. At the same time, the importance of environmental sustainability in creating future value for stakeholders is growing in importance.
View key findings from our conversations with retail, consumer goods and wholesale executives in 2022 below, or download the report.
For more insights on macro trends, including social demographics, climate change, deglobalization, technology acceleration and supply chain reconfiguration, read our summary.
Among the 24% of retail, consumer goods and wholesale executives who report achieving expected results from their digital strategies, some common attributes emerge. The table compares responses to questions from these digital leaders to those from executives whose organizations are still building or launching digital strategies (digital entrants).
Learn more about the attributes of digital leaders.
Common attributes of digital leaders |
Digital leaders |
Digital entrants |
| Have highly agile business models | 67% | 13% |
| Produce results from their cybersecurity strategy | 48% | 5% |
| Are implementing or fully operational with IT priorities to improve the customer experience | 83% | 33% |
| Are implementing or fully operational with IT priorities to embrace new IT delivery models | 73% | 28% |
| Are implementing or fully operational with IT priorities to implement agile supply chains | 63% | 13% |
