How can design thinking add value to user research?
2023-04-05 Janett Adler explores explores how design thinking where people are at the heart of finding practical solutions can significantly enhance the user research.
Metaverse: lessons from the CGI Meta Hub
2022-09-16 Cate Elder examines recent experience in the CGI Meta Hub and uses it to reflect on lessons being learned from the continual evolution of the metaverse and the user experience.
Why user research has never been more important in nailing the digital experience
2022-03-23 Sandra Fruebing discusses why user research has become more important than ever before. As user experience becomes more and more of a priority for businesses, Sandra discusses how designing intuitive digital interactions requires effective and accurate user research, and outlines...
Human Centred Design (HCD) starts and ends with people.
2022-03-03 What is HCD? Human Centred Design (HCD) expert Sandra Fruebing breaks down the detail and discusses the benefits it can bring to businesses.
The future of Energy Services: time for a step-change in data use for customer experience
2020-06-08 The future of Energy Services is packed with new technology and constant digital innovation with use of data at the heart of the customer experience. Undoubtedly, Systems Integrators (SIs) have a big role to play to help energy suppliers make...