In the highly competitive hotel, restaurant and catering (HoReCa) industry, drawing customers, especially as a small restaurant, is a herculean task and the reason why so many restaurants fail. Today, the challenge is even greater as digitalization transforms how customers choose providers and products, even within the HoReCa industry.
In times past, the customer experience began inside the restaurant. With digitalization, it begins online, with customers searching for restaurants, browsing menus and making reservations.
The lack of an internet presence for a restaurant today can mean the difference between success and obscurity. However, many of the available online platforms and services are too expensive for small and medium-size restaurants. The vast majority do not even have a website, let alone the means to agilely build and integrate additional digital services.
Hospitality Digital developed a business model to help restaurants take full advantage of digitalization, win more customers and increase their loyalty.
