Rehana Wolfe
Rehana Wolfe

Breaking organizational silos for true patient focus

2019-10-28

Back in the day, the sales rep and HCP model was a transactional approach of pushing product promotion, with a greater percentage of marketing and medical efforts geared towards the...

Kim Radefeld
Kim Radefeld

Doing digital right for consumer healthcare products

2018-05-16

Digital connectedness dominates the customer experience. As digital customers, we use devices, functioning in a myriad of ways to research, shop and purchase basic necessities, including consumer healthcare products like...

eichhorn
Michele Eichhorn

12 Principles of Agile Methodology

2017-07-18

A lot has changed since the fateful Utah ski trip in 2001 that spawned the agile revolution. The mobile devices we use are continually getting more powerful, and expectations from...